About the panel

It’s easy to forget in the run-up to launching your next product that development doesn’t (and shouldn’t) stop after devices go into production. Anticipating and addressing issues after launch is crucial to maintaining a product’s quality, reliability, functionality, and customer satisfaction. This means engineers must be able to quickly respond to unexpected issues, improve the product based on real-world feedback, and set the customer service team up for success.

Watch this panel with our embedded engineering experts who have spent decades bringing products to market and learn how they’ve handled challenges that arose post-launch. They have countless insights and best practices into how to be prepared once a product goes to market and discuss topics such as:

  • Developing a plan on how to test/qualify firmware updates or design changes
  • Handling returns and repairs, customer feedback, and feature requests
  • Best practice workflows for debugging issues and emergencies
  • Monitoring device health, product quality, and feature usage in deployment

Tyler Hoffman

Co-founder & Head of Developer Experience, Memfault

Tyler Hoffman is a Co-founder and Head of Developer Experience of Memfault. He is an embedded engineer with a passion for improving the productivity of development teams. Before Memfault, Tyler worked at Fitbit and Pebble as a firmware developer.

Phillip Johnston_Headshot

Phillip Johnston

Founder, Embedded Artistry

Phillip Johnston is the founder of Embedded Artistry, an embedded systems consulting and education firm. Their mission is to bring embedded software development out of the dark ages and to help teams produce high-quality systems in a complex, fast-paced, rapidly changing world.


Thea Flowers (Stargirl)

Founder, Winterbloom

Thea is a creative technologist and open-source advocate. She creates synthesizers and builds engaging developer experiences. She's currently serving on the board of the Open Source Hardware Association. She has an unreasonable fondness for weasels.

Watch the Panel