Field issues are draining budgets, slowing releases, and eroding trust.

Based on a 2025 survey of 200 U.S. IoT decision-makers, this report exposes the real cost of shallow telemetry and outlines a practical path toward a more observable future.

Use this report to: 

  • Quantify how visibility gaps impact support spend, delivery timelines, and customer sentiment.
  • Understand the device signals and workflows that shrink time-to-resolution.
  • See benchmarks for support spend, detection sources, and release risk indicators.

See Key Findings ↓ 

  1. Lack of visibility functions as a hidden tax, with three in four mid-sized companies reporting rising support costs and stalled innovation. 
  2. Customers are effectively acting as QA, as one in three companies first learns about issues through complaints or returns. 
  3. Visibility gaps are blocking growth, with 77% of companies saying poor observability limits their ability to scale and 57% of mid-sized companies reporting launch delays.
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