About the webinar

You're expected to deliver your IoT and edge devices on time. Once shipped, your customers expect the devices to work perfectly 100% of the time with regular updates that deliver new features. How can your product and engineering teams meet your deadlines and the growing demands of your customers?

In this recorded webinar, Memfault CEO François Baldassari discusses how to utilize reliability engineering techniques to de-risk product launches and ship on time. He shares stories from his time at Oculus and Pebble and shows you how to:

  • Shorten the NPI (New Product Introduction) Timeline
  • Decouple SW & HW timelines with test-driven development, Day-0 updates, a strong HAL, and splitting up firmware
  • Implement performance metrics, debugging capabilities, and robust OTA into devices


francois_headshot (1)

CEO & Co-founder, Memfault

François Baldassari

François Baldassari is the Founder and CEO of Memfault. An embedded software engineer by trade, his powerful passion for tooling and automation in software engineering drove him to start Memfault. Previous to Memfault, he ran the firmware team at Oculus and built the operating system at Pebble. François has a BSc in Electrical Engineering from Brown.

Watch Now