When Google open-sourced Pebble’s firmware, it unlocked a rare opportunity: a deep dive into one of the most efficient embedded platforms ever built. 

Join us for Part 2 of a discussion with former Pebble engineers, to take a closer look at how they tackled debugging, maintained code compatibility across devices, and leveraged techniques like core dumps for fault analysis. 

Expect to learn:

  • How Pebble’s unique debugging strategies shaped its reliability—including why the team intentionally crashed devices for better insights
  • The custom-built file system that optimized NOR flash memory and why it still matters today
  • How the app sandboxing system prevented faulty apps from taking down the entire OS
  • The challenges and advantages of maintaining a single codebase across multiple hardware generations
  • Why Rust and modern embedded practices could be the next frontier for firmware engineering

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Meet the Speakers

francois_headshot (1)

CEO & Founder, Memfault

François Baldassari

François Baldassari is the CEO and Co-Founder of Memfault. An embedded software engineer by trade, François was driven to start Memfault by his passion for tooling and automation in software engineering. Prior to Memfault, he ran the firmware team at Oculus and built the operating system at Pebble. François has a BSc in Electrical Engineering from Brown.

thomas

Field CTO, Memfault

Thomas Sarlandie

Thomas Sarlandie is the Field CTO and embedded Linux expert at Memfault with a passion leveraging customer experiences to drive product innovation and quality. Thomas previously worked at Fitbit and Pebble as a VP and Director of Software Engineering. Thomas has a MSc in Software Engineering from EPITA, Paris.

 
brad murray

Head of Engineering, Beeper

Brad Murray

Brad Murray is the Co-Founder and Head of Engineering at Beeper, an Automattic Company, where he leads the development of its unified messaging platform. Previously, he scaled engineering at Faire, and led firmware development at Fitbit and Pebble. With a passion for high-performing teams and seamless software experiences, Brad holds a BASc in Computer Engineering from the University of Waterloo.

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