About the panel

Product quality doesn’t stop when your devices are deployed. In fact, that’s when it matters most.

And yet even with rigorous testing, all bets are off once your product hits the field. It’s impossible to anticipate every variable and environment your devices will encounter.

So how can you make sure your customers continue to love your product—not only on day 1, but 6 months down the road?

Find out exactly how to get the data you need to guide your team’s development decisions and deliver products that perform in the real world.

Watch the panel of IoT device experts from Engineering, Product, and Customer Experience as they discuss:
  • How your team and processes can seamlessly transition from pre-launch to post-launch
  • Common challenges of maintaining device quality once in the field
  • Why post-launch device monitoring matters and how to use the data to improve your business and products.

Tyler Hoffman

Co-founder & Head of Developer Experience, Memfault

Tyler Hoffman is a Co-founder and Head of Developer Experience of Memfault. He is an embedded engineer with a passion for improving the productivity of development teams. Before Memfault, Tyler worked at Fitbit and Pebble as a firmware developer.


Shiva Rajagopal

Staff Embedded Software Engineer, Google

Shiva Rajagopal is currently a Staff Embedded Software Engineer at Google, as part of the Fitbit team. Shiva's passion lies with using sensors and algorithms of various types to turn raw data from the world around us into something meaningful.

Andie Cockerill Headshot

Andie Cockerill

Vice President of Customer Experience, Memfault

Andie Cockerill is the Vice President of Customer Experience at Memfault. She is passionate about helping companies succeed in the various industries they are transforming. Andie works closely with our innovative customers, understanding their goals and designing solutions to help solve problems. 


Simon Ford

Founder, Blecon

Simon is founder of Blecon, a company enabling low-cost cloud connectivity for engineering diagnostics, product analytics and sensor data using Bluetooth Low Energy.

Simon has 20+ years of industry experience in microelectronics, mobile and IoT, with a strong focus on enabling developers. He founded ARM’s mbed OS to help launch ARM Cortex-M to market alongside other developer technologies such as CMSIS-DAP, DAPLink and pyOCD, and was technical lead for the ARMv7/NEON architecture used to launch the smartphone revolution.

Watch the Panel